The editorial engine that runs the loop on your brand.
Wellspring isn't a single AI writer. It's a coordinated team of AI agents, each with its own context, memory, tools, and learning loop, that knows your brand and strategy and takes a story from what's moving in your market all the way to a fact-checked draft, then hands it to an editor to shape and to you to approve.
Every agent logs what it decided and why: a queryable record of the team's work.
Market tracking & synthesis
Point Wellspring at your market: the topics, sources, people, and competitors you care about. It tracks changes, follows trends, watches key people, listens across social, and connects signals a person can't scan for, then synthesizes what actually moved into a short list of opportunities. It does the desk research for you. Wellspring watches your whole market: the web, trends, key people, competitors, and social conversation, refreshed continuously so nothing worth covering slips past.
Story pitches
From what's moving in your market, Wellspring pitches stories the way a sharp editor would: each scored for impact and fit, each carrying the signals it came from, each an editorial angle with reasoning, not a keyword list. It learns which angles you accept and which you skip, so the pitches get more like your own over time.
Drafting in your voice
Wellspring learns a trained VoicePrint of how your brand writes, scored across six dimensions and spanning brand, writer, and platform. It knows your audience and content strategy, and can hold a separate voice for each named author, including a founder or executive. Every draft is scored against that VoicePrint and rewritten until it fits your voice and your plan.
It's the direct answer to the biggest complaint about AI content: that every brand ends up sounding the same. A saved, scored voice is the counter.
Verification
A 7-stage verifier pulls the factual claims out of every draft and checks them, against your own source library first, then the web, flagging what's supported, contradicted, and unverified. Anything that doesn't hold up is surfaced for human review and resolution before publishing. Journalistic-grade, not a marketing-copy tool.
It learns which sources have earned trust and which haven't, so weak sources get flagged automatically and nobody re-checks everything by hand.
The editorial loop surfaces
What needs you now: the front page of your day.
The workspace: ideas, ready, in-progress, published.
Pre-draft prep: research briefs and interview discovery, ready to go.
A focused draft with Facts, Voice, Sources, and Versions at hand.
Research & interviews
When a story needs an expert, Wellspring finds real ones, drafts personal emails to them, and when replies come back, pulls them into your library and extracts attributed, paste-ready quotes. It's grounded in real search and real replies, not hallucinated sources.
The planning calendar
The Planner lays out a strategy-aligned calendar across your channels and series, built around your launches, your industry's events, and the moments that matter. Alerts keep you on schedule, and you decide what becomes a story.
Newsletters & distribution
Turn a flagship piece into channel-ready derivatives, and assemble newsletters with a drag-and-drop builder in the in-app Newsletters hub.
Take finished pieces out as clean copy and channel-ready derivatives, and build, schedule, and send from the in-app Newsletters hub.
The learning loop
Wellspring remembers your edits, your pitch choices, and which sources have earned trust, and it tracks your topics over time, so the next pitch and the next draft are better than the last. It learns from the work done on your brand. Designed to compound run after run.
Your Agents
Every agent has a dedicated page: what it did, the steps it took, and a learning ledger of what it now knows because of your edits. It's the opposite of a black box; you can always see why the team made the call it did.
Connect your own data sources and Wellspring folds them into what it knows about your world, so your proprietary facts, numbers, and signals become grounding for on-strategy stories only you can tell.