We are reimagining content.
AI for Enterprise Media and Content Creators
Talent + AIMedia is losing control… again!
LLMs ARE THE NEW TRAFFIC GATE KEEPERS
First, search became the traffic gatekeeper. Then social built their traffic from the content media companies made. And now, AI/LLMs are repeating the playbook - building their platforms and becoming the gatekeepers.
CONTENT ROI CONTINUES TO DECREASE
Despite LLMs wanting more and more content, audiences are not engaging deeply when they come to a media brand’s site and the velocity of publishing means most content doesn’t have long to create an ROI.
AD YEILD’S REMAIN UNDER PRESSURE
Abundant inventory, low engagement, and challenging attribution remain thorns in the side of media brands and creators alike.
We believe the future of content belongs to creators who own their information relationships, not those who feed LLMs for free.
THE NEW ERA OF CONTENT
AI in the hands of talented people is better than either one alone.
When knowledge and information are everywhere, unique, human perspectives and analysis from a trusted source has more value than ever.
Why Springbloom?
All content, including archives, have greater value to give than brief stints on the homepage and fleeting social visibility. From recirculation to training branded AI - squeeze all the value out of what you already make.
GROW CONTENT LIFESPAN
REINFORCE BRAND, IDENTITY, AND VOICE
A media brand’s content is valued, trusted, and delivers compelling storytelling. Generic LLM responses use other media companies IP with no clear attributions and lack voice.
REGAIN CONTROL OF YOUR CONTENT AND IP
Get new products and services from existing assets that grow revenue streams and create operational efficiency. AI opens opportunities to scale what once could not scale.
Selling out for short term gains is unsustainable. LLMS and AI platforms are becoming the new gate keepers further commoditizing media brands just as search and social did before them.
UNLOCK VALUE OF DATA AND IP
How Springbloom Helps
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Bad content is bad no matter who or what created it. Wellspring is going to make the most talented people more talented. Only people can have empathy, relationships, and see what is new.
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When information is abundant and everyone has access to the facts, unique perspectives, access, and expertise are more critical. Wellspring lets you spend more time creating and less time finding.
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Generic content is just that. Wellspring'‘s output enables strong, branded points of view with a unique tone, voice, and personality that creates differentiation and audience loyalty.
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From an atomic element like the raw notes of an interview to a finished published piece from a prior quarter, Wellspring finds connections that would be difficult, if not impossible to make.
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Wellspring is a closed loop system that is learning from your content and your interactions and never shares that. Always know the why behind the AI.